IPHONE 16 PLUS 256GB PINK

• iPhone 16 Plus Smartphone
• USB-C Charge Cable (1 m)
• Documentation

Get the highlights.

The first iPhone built for Apple Intelligence. Personal, private, powerful.

Camera Control. Get the perfect photo. While barely lifting a finger.

The all-new chip that empowers Apple Intelligence. And you.

A big boost in battery life? Yes, please.

New Ultra Wide camera. Take your photos further. And closer.

Take a closer look

iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.

Boost your productivity

Explore new tools that help you write, focus, and communicate.

Writing Tools can proofread your text and rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. They're available nearly everywhere you write, including third-party apps.

Just hit record in the Notes or Phone app to capture audio recordings and transcripts. Apple Intelligence generates summaries of your transcripts, so you can get the most important info at a glance.

Priority messages in Mail elevate time-sensitive messages to the top of your inbox - like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Express yourself visually

Create fun, original images that are truly personal to you.

Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description.

The Image Playground app lets you create unique images in seconds based on a description, a concept, or even a person from your Photos library. Experiment with image styles like animation, illustration, and sketch.

With Clean Up, you can remove distracting background objects from your photos with just a tap - so you can perfect a shot while staying true to the original image.

A new era for Siri

With all-new superpowers, Siri will be able to assist you like never before.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Need your passport number while booking a flight? Siri can help find what you're looking for, without compromising your privacy.

Richer language understanding and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you're getting at.

Not sure how to do something on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step-by-step instructions in a snap.

Great powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It's integrated into the core of iPhone through on-device processing. So it's aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.